Milton was a visionary.
As his fledgling confectionery business grew beyond his wildest imaginings, he envisioned constructing an entire town, a home in which his enterprise could flourish. But he wanted no grimy factory burg populated by grey-faced wage slaves. No: His would be an archetypical American village with tree-lined streets, complete with schools, public transportation, a park... and an educated, happy workforce.
And he made it so.
But how would people get there? Milton’s town was, put charitably, in the sticks. And so he built a road... and his enterprise succeeded brilliantly.
Today, millions travel the famous Hershey Highway.
As his fledgling confectionery business grew beyond his wildest imaginings, he envisioned constructing an entire town, a home in which his enterprise could flourish. But he wanted no grimy factory burg populated by grey-faced wage slaves. No: His would be an archetypical American village with tree-lined streets, complete with schools, public transportation, a park... and an educated, happy workforce.
And he made it so.
But how would people get there? Milton’s town was, put charitably, in the sticks. And so he built a road... and his enterprise succeeded brilliantly.
Today, millions travel the famous Hershey Highway.
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