Tuesday, April 14, 2009


Madison Avenue continues to come up with ways to surprise me.

Here, the geniuses behind Burger King’s advertising have done what Dr. Egon Spengler warned us not to do in Ghostbusters: They have crossed the streams. Specifically, they have crossed two divergent, no-fucking-thing-in-common Pop Culture streams and created an ad campaign that out-Herbs Herb.

Picture it: SpongeBob SquarePants together with Sir Mix-a-Lot, all jammed up with that bizarro plastic-faced Burger King. Makes you want to go out and buy a Whopper right now, eh?

I’m pondering the relationship between SpongeBob and Fast-Food Hamburgers, and somehow, the rationale eludes me. Wendy’s, with their square burgers, would seem a more likely candidate for a SpongeBob SquarePants tie-in, but no. Are blocky, looking-like-you-shoved-a-phone-book-in-your-pants asses supposed to be sexy? A desirable outcome from years of Whopper consumption? Does eating burgers simultaneously raise the pitch of your voice and lower your intelligence? What is the deal, anyway?

The 30-second ad is here... but for real fun, watch the extended Music Video version below. A real jaw-dropper, this.

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